Oliver Bonas

Christmas Shopping Starts Earlier as Searches for Christmas Rise 245% Year-on-Year at Oliver Bonas 

New data from Oliver Bonas reveals a sharp increase in festive shopping intent, with online searches for Christmas rising 245% in August 2026 compared to August 2025. 
Velvet Patchwork Advent Calendar

While Christmas is still months away, shoppers are already planning ahead. Oliver Bonas has recorded significant year-on-year growth in onsite search across a number of festive search terms, suggesting customers are starting their Christmas shopping earlier. 


Searches containing ‘Christmas’ have risen by 245% year-on-year, and interest across all festive categories has surged. The biggest increases have come from traditional Christmas staples, with ‘stocking’ and ‘advent’ searches also up over 370% and 300% respectively.  


This early intent indicates a trend towards spreading the cost of Christmas, securing sought-after products sooner and ticking gifts off the list well before December.

Advent Calendars and Tree Toppers Driving Early Demand 

Among the standout performers is the Patchwork Advent Calendar, which has quickly become one of Oliver Bonas' bestselling festive products. 

Another early favourite is Claude the Cat Tree Topper, proving popular with shoppers looking to add personality to their Christmas trees. 
Velvet Patchwork Fabric Advent Calendar
Claude the Cat Christmas Tree Topper

Leopard Print Leads the Trends 

Alongside classic festive favourites, Oliver Bonas has seen a strong start for its new leopard print Christmas collection. The trend, already firmly established across fashion and interiors, has made its way into seasonal decorating, with shoppers embracing leopard print across baubles, decorations and gifting accessories. 
Leopard Print Christmas Stocking
Leopard Print Star Christmas Tree Decoration

Festive Planning Gets a Head Start 

As shoppers continue to organise Christmas earlier each year, demand for gifts, decorations and festive homeware is expected to build steadily throughout autumn. 


Those looking to get ahead can explore Oliver Bonas' full Christmas Gifts collection, featuring thoughtful presents, stocking fillers, festive decorations and exclusive designs created by the brand's in-house team. 



Shop the Christmas Gifts collection: https://www.oliverbonas.com/christmas-gifts  

For press enquiries, please contact: 

Hibah Khan, Digital PR Executive at Oliver Bonas: Hibah.Khan@oliverbonas.com 

Oliver Bonas Press Team: pr@oliverbonas.com

About Oliver Bonas

Oliver Bonas is an independent British lifestyle brand, designing our own distinctive take on fashion and homeware. We sell online internationally and from 90+ stores across the UK and the Republic of Ireland, operating as an omnichannel business across multiple platforms. We’ve always been excited by fresh thinking and the alchemy of great design and its power to uplift and inspire. Since our first store opened in 1993, our mission has remained constant throughout: to do our bit to make living a joyful experience and give cause for optimism.


It all began with our founder Oliver Tress, the owner of Oliver Bonas. His love of design and exploratory spirit were born out of his upbringing in a creative family living in a variety of diverse countries across America, Asia and Africa. Olly set up the first Oliver Bonas store in London in 1993 and, three decades on, our product teams channel his restless curiosity into distinctive, feel-good fashion and homeware.


Oliver Bonas has progressed from curating others’ designs to developing our own, bringing ideas to life in our in-house creative studios. New products land in store and online every week.


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